A Network of Motorcycle Related Businesses.
Today, December 29, 2025 I registered the domain BikerTrash.us (.com not being available) this is part of a concept I have been developing to pull content from multiple sites and magazines, consolidate them under one common URL, and make them available for our supporters to “look back” over the 30 years since I launched “BikerTrash” in December 1996.
As I have reviewed the sites, magazines, development of the Lone Star Rally, managing the website for ROTRally and covering many events, I saw how so many pieces ended up fitting together very nicely.
And what a ride it has been.
“The Cast of Characters”
Larry Gore (writing the article in the third person) “Larry”
Carmen Juch (Larry’s wife) “Carmen”
Ron Limbaugh (Rally producer and co-owner) “Ron”
Amy Edgerly “Amy”, writer
Chris Gore Larry’s son. In 1998 became CTO of HIC.Net. “Chris” is also a gifted, self-taught graphics designer.
Amy Edgerly joined the group writing a Music Notes section for the publications. “Amy”also worked for the Lone Star Rally, and later for Motorcycles On The Road Again.
BikerTrash.com
Archived BikerTrash content can be accessed at MotorcyclesOnTheRoadAgain.com.
Larry’s background: Degree in accounting and Business Administration. MS in Healthcare Administration.
Worked in Riyadh, Saudi Arabia in the 70’s as Deputy Comptroller, King Faisal Specialist Hospital & Research.
Upon returning to U.S. worked as a hospital CFO for several large, for-profit Hospital companies. In 1983 accepted an offer to become COO of a 300-bed healthcare facility in Texas.
Concurrent with the COO position Gore completed post-graduate work in Masters in Healthcare Administration.
Became Hospital CEO “Administrator”.
Was founder and President of a healthcare company providing programs in Behavioral Science programs for the Hospital industry.
In 1995 co-founded Houston Internet Connect (HIC.NET) in Houston.
When HIC.Net was founded, it was the third ISP (internet service provider) in Houston.
In 1995 the “net” was new to most people.
Prior to that time AOL was about the only viable provider.
Shortly prior the World Wide Web (WWW) and been made easier to access by the development of the Netscape web browser.
The term URL was not in wide use.
Generally, online presence was referred to as a “Home Page”.
Web development was a difficult task of creating hundreds of lines of code for the simplest of sites.
In 1995 only 14.4 modems were available.
Early 1996 28.8 modems became available.
April 1996 Gore bought his first Harley motorcycle.
Gore had ridden for years, including dirt bikes on the sand dunes “the greatest thrill a person can have on a motorcycle” in Saudi Arabia.
As President of HIC.Net) Gore’s priority was to learn about web sites, how to build them, how to use them, how they could become assets to communication and to businesses. Sort of like where we are right now with AI -does great things, but still scares a lot of people.
Gore got the domain name BikerTrash.net. “BikerTrash” had long been a term that bikes used to describe people that would spend money and time on their love of riding.
BikerTrash was not a negative in any way.
BikerTrash was sort of the bikers inside joke.
The BikerTrash site began publishing articles about local motorcycle events about bikers, hangouts, rallies, trips and people the site’s popularity exploded.
Bikers also discovered email and the convenience communication.
Cell phones were rapidly gaining in popularity and becoming more affordable.
By 1999 the site was getting a million page views per month.
In 1999 there was no AdSense or other easy ways to monetize web sites so it was a lot of work for not a lot of returns.
Larry and Carmen were early “influencers” the world just didn’t have that term yet.
Larry and Carmen looked for other ways to create income streams.
One of the first streams was creating events for local biker businesses, promoting the events on BikerTrash and through their rapidly growing list of biker’s email addresses.
One of the first events that really verified the effectiveness of their multi-pronged approach was the “Sarge” event they created, promoted, and produced for the County Line Ice House ‘The Line”,
“Sarge” was a United States Marine and had been a marine since November, 1941.
Sarge served the duration of WWII, of Korea and several deployments to Viet Nam.
In a conversation one day at the ‘Line Larry learned that Sarge” was in basic training in San Diego on December 7th, 1941. In January” Sarge” and his fellow marines were on the first ship of troops headed to the Pacific to fight the Japanese forces.
Larry and Carmen quietly organized a party for January – on the same date” Sarge” had “shipped out” 59 years earlier.
Larry told the ‘Line to expect up to 100 people for the event, over 500 showed up.
(Will later provide hyperlink to “Sarge” article on” Motorcyclesontheroadagain.)
The biker related businesses took note of the success that BikerTrash had in promoting the event and requests for event production was overwhelming.
In Texas it quickly became “if you want to reach riders call BikerTrash.”
By 1999 Larry and Carmen has covered biker events in Colorado, New Orleans, Florida, California, Sturgis south Dakota, as well as throughout Texas.
Larry had become very well known simply by his email “Larry@BikerTrash”.
At the ROT Rally in Austin Larry was on 6th street giving out BikerTrash mouse pads and the question he, and Carmen, heard the most was the amazed response “Are you LARRY at BikerTrash”
By time a hundred nice looking biker girls has made that statement Carmen began giving Larry a lot of side-eye looks.
Republic of Texas Rally in Austin. ROTRally.com
Archived content that content that Larry wrote about the ROT Rally can be accessed at MotorcyclesOnTheRoadAgain.com
ROT Rally started in 1995 founded by two biker friends. They saw the opportunity when the H.O.G. (Harley Owners Group of Texas) held their event in Austin in 1994. The founders recognized that the Austin area – near the Texas Hill Country was a natural draw for motorcyclists.
As BikerTrash developed in 1997 Larry contacted the ROT founders and offered to build and maintain a website for them at no charge.
This was a labor of love for Larry and Carmen and also expanded their network and reputation among bikers.
Not just Texas, but beyond the Lone Star State as well.
Larry’s work with the ROT Rally had generated his interest in having a motorcycle rally in the Houston area.
Lone Star Biker
Archived LoneStarBiker.com journalist content can now be accessed at MotorcyclesOnTheRoadAgain.com.
In January 2001 Larry sold HIC.net and moved to office space in a retail center, needing a combination of Retail space and office space.
Larry created Lone Star Biker as a business entity from which to operate a small store selling branded BikerTrash and Lone Star Biker merchandise.
Larry, along with Chris handling the technical aspects and graphics, and Carmen as Co-Editor and writer start the Lone Star Biker magazine. Full color, 5” x 8.5” size.
The first issue of Lone Star Biker Magazine was published in summer of 2002.
Throughout all of the above, Larry, Chris and Carmen continued to publish many articles and photos on BikerTrash.
Lone Star Rally
Archived journalist content that Larry wrote about the Lone Star Rally can be accessed at MotorcyclesOnTheRoadAgain.com
In June, 2000 Larry was at the Republic of Texas Rally covering it for their website and also promoting BikerTrash.
While talking to an owner of the Daiquiri shop on 6th Street the owner asked Larry if he had considered starting a rally in Galveston (the business owner also had a Daiquiri shop in Galveston.) Larry responded that he and Carmen had been working on a business concept for a rally, but that dues to the constraints of the Bandidos MC, holding the event in Galveston would be tough to negotiate.
(Galveston is a destination location, but for years the Bandidos Motorcycle Club had refused to allow any other riders on Galveston Island if they were wearing colors. When I got to know the Bandidos better, I understood why, when other bikers wearing colors or patches were on Galveston and caused any trouble the local police always immediately blamed things on the Bandidos Club.)
Larry told the business owner that he was searching in the Houston area, but not sites on Galveston Island.
By the time Larry and Carmen stopped at the County Line Ice House on the way home from Austin, they had developed a solid concept of what a Rally in the area could be.
Other “regulars” at the ‘Line heard about their idea and offered constructive ideas and a lot of encouragement to “make it happen”.
By Labor Day, 2000 Larry had refined the concept into an early Business Plan. Once comfortable with the projections he started considering who might bring complementing skills set to the plan.
In 1996 Larry and Carmen had been members of a local (now disbanded) motorcycle club. One of the other members was a salesman and an event producer, and had experience in the logistics of producing large events.
Larry and Ron Limbock had worked together on several non-biker projects attempting to place Internet connected Kiosks in a major supermarket chain. The idea was solid, but internet speed was not sufficient to support the concept.
In the fall of 2000 Larry began explained his Business Plan idea to Ron to see if he would be interested in being part of a rally. Ron was interested but not convinced to leave a solid sales job for a “maybe”, so they discussed it a lot during the remainder of that year.
In early 2001 Larry and Ron made a motorcycle road trip to a Panama City Beach, FL to visit the fledgling Thunder Beach Rally. They spent time with the Thunder Beach founders asking a lot of question about what the founder had learned in developing Thunder Beach.
The information was invaluable gave Larry and Ron a much broader view of the viability of developing a Rally.
Once back from Thunder Beach, Ron realized the potential and was in agreement that we should go forward.
Step 1. Secure a venue.
Therefore, we looked elsewhere for a venue. Our choice was the Fort Bend County Fairgrounds in the Richmond/Rosenberg area. This would put the event about 20 miles south west of Houston.
The date was decided: April 19-21, 2002. This would be a 3-day, ticketed event.
Now the marketing would begin.
The first announcement was on BikerTrash on July 15th, 2001. (SEE ENCLOSED WORD FILE.)
We offered pre-registration; registrants would receive a Pre-Event T-Shirt and tickets to the full 3-day venue.
The response was incredible, by the end of that day we had raised over $10,000 in ticket sales. That was our initial funding for Lone Star Rally.
Funding continued to be the big issue. Rallies are events that you plan for, have expenses for, put in a lot of unpaid work for, and hope you have a successful event. It is like working at a job all year and maybe getting a pay check at the end.
One bad event weekend can destroy the promoters financially.
(For several years New Orleans hosted an annual motorcycle rally called the Steel Pony Express that was very successful. Until Katrina hit in August 2005 and destroyed their ability to have their scheduled Rally that year. The promoters were financially destroyed.)
Larry had set up Lone Star Rally, a Texas Corporation – interestingly the Corporate Charter was dated September 11, 2001
We presented our business plan to a local motorcycle enthusiast, John B. He listened to our pitch and shortly thereafter agreed to provide some funding in exchange for equity in the Rally. That has turned out to be a great investment for him.
With some funding in place, Larry and Ron were enabled to continue with planning and with the expenses which were necessary a long time before any significant revenue. Being owners of an annual event is a lot like farming. You work all season, have a very high expenses, then hope a storm doesn’t ruin your crop at harvest time.
Enough reminiscing, if I want to get this project complete by the end of 2026, I gotta’ get busy.
© Larry Gore 2025